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2012-05-07 20:28:26 ABC, Univision Plan New Network

Transcript by Newsy: http://www.youtube.com/user/NewsyBusiness?feature=guide (Image: ABC News) BY DAVID EARL Your channel lineup is about to get a little more crowded ... and if you're tired of the traditional options for cable news ... you might like this announcement on from ABC News. "ABC News is about to join forces with Univision -- that is the number one Hispanic media company -- we're gonna launch a 24 hour news, information, and lifestyle network that's targeted right at America's Hispanic community." Media reporters have speculated the new network will be based in Miami — with reporters stationed all across the country. Plans are to have it up and running in 2013. The Huffington Post says the two media companies plan to offer ... "'... uncompromising coverage of current events with a unique perspective' with the around-the-clock, English-language television network and digital platform ... The television network will be staffed by journalists from ABC News and Univision News." And the New York Times points out — the demo ABC and Univision are going after is a lucrative one. "Media companies like Disney are eager to provide advertisers new ways to reach Hispanics, whose numbers are swelling according to census estimates. A recent report by Nielsen projected that the buying power of Hispanics in the United States, estimated at $1 trillion in 2010, will grow to $1.5 trillion in 2015." But it's not easy getting cable ops to put you in the lineup. The Wall Street Journal says that's where Disney can shine in this relationship. "Disney having ESPN ... that gives them heft in negotiations with cable operators, so that's a way that it's ensured that the channel will get taken up." And if you think it'll just end up looking like a carbon copy of all the other cable news outlets, MediaBistro has words from the head of ABC News. "Don't expect the network to look anything like existing cable news channels, CNN, Fox News or MSNBC. 'This is not an ideological venture,' ABC News president Ben Sherwood tells us. 'The vision here is a full-service operation providing culturally relevant programming in English.'" Right now, the new network is still unnamed.

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