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Transcript by http://www.newsy.com BY VERONICA POLIVANAYA ANCHOR CARISSA LOETHEN New statistics show chin implants are the hottest trend in plastic surgery. ABC News has the details on numbers from the American Society of Plastic Surgeons. "A new report out of Britain finds that surgery for chin implants is soaring. 20,000 people had the procedure last year. That's up 71%." The spike in chin implants, or chinplants, outpaced breast augmentation, Botox and liposuction combined, making chinplants the fastest growing cosmetic surgery trend in 2011. But the Week points out — the actual numbers aren't as impressive as the rate. "Last year's 20,000 or so chinplants look pretty puny compared with the 307,180 breast augmentations and 5.7 million Botox treatments." According to New York Daily News — the silhouette-altering procedure is growing in popularity in both men and women in nearly all age groups. The operation takes 1-3 hours and costs anywhere from $2,000 to $5,000. "The procedure is done under general or local anesthesia. Most often, an incision is made inside the lower lip or under the chin. An implant of the desired size and shape is then placed inside the chin." Still scratching your chin about this one? A Fox Medical Expert explains why more Americans are going under the knife. Dr. Archelle Georgiou: "We're surrounded by cameras, videos, Skype. We're seeing ourselves constantly and I think that there's an awareness that a receding chin just doesn't give as much facial balance." But as NBC's Matt Lauer points out, we've had mirrors for generations. Dr. Oz explains another reason for the procedure, saying it gives people a chin up on others. Dr. Oz: "We always think that people with strong chins have stronger personalities and are more effective in the workplace...Less than ten percent of CEOs in the top 500 companies have weak chins." If you're looking for a less drastic way to find success — a writer for the Globe and Mail suggests — just keep your chin up. Wendy Leung: "A less invasive way to get ahead at work? You can always turn to career books, mentors and the Internet for strategies." Risks of chinplants include bruising, movement of the implant and damaged teeth. And when it comes to choosing an implant, New York plastic surgeon David Hidalgo emphasizes moderation, saying, "Nothing looks worse than one that is too large." Transcript by Newsy.